In the age of remote work and information overload, searching for answers shouldn't feel like a treasure hunt.
A Knowledge Base (KB) is more than just a folder of documents; it is the single source of truth for your organization. Whether you are a startup founder trying to onboard new hires or a support lead reducing ticket volume, a well-structured KB is your most valuable asset.
According to McKinsey, employees spend 1.8 hours every day searching for information. A good knowledge base gives that time back.
In this guide, we will break down exactly what a knowledge base is, the different types, and how to build one using modern tools like AFFiNE.
A Knowledge Base is a centralized, self-service repository of information. It organizes data (documents, guides, FAQs, videos) in a way that makes it easy to search and retrieve.
They sound similar, but they serve different purposes:
| Type | Focus | Best For | Example Tool |
|---|---|---|---|
| Knowledge Base | Structured, verified answers. | Customer Support, SOPs. | Zendesk, AFFiNE |
| Wiki | Collaborative, evolving content. | Internal team brainstorming. | Notion, Confluence |
| FAQ | Short list of common questions. | Quick answers on a website. | Website Page |
💡 The 2026 Trend: Modern tools like AFFiNE blur these lines by combining the structure of a KB with the flexibility of a Wiki and Whiteboard.
Purpose: To help employees do their jobs without asking "How do I...?" in Slack every hour.
Content: HR policies, IT troubleshooting, Brand Guidelines, Onboarding checklists.
Privacy: Strictly private; accessible only via SSO/Login.
Purpose: Self-service support. It lets customers solve problems 24/7 without waiting for an agent.
Content: "Getting Started" guides, billing FAQs, API documentation, troubleshooting steps.
Privacy: Publicly indexed by Google (good for SEO).
Don't overcomplicate it. Follow this framework to launch your KB in less than a week.
You probably already have a KB—it's just scattered.
Look through Sent Emails, Slack Threads, and Old Google Docs.
Identify the top 10 questions people ask repeatedly. This is your "Seed Content."
A flat list of files is useless. You need a hierarchy.
Level 1 (Categories): e.g., "Getting Started," "Billing," "Troubleshooting."
Level 2 (Articles): e.g., "How to create an account."
Level 3 (Tags): e.g., #Mobile, #Desktop, #Error404.
Stop using static Word docs. You need a tool that supports Search, Tagging, and Rich Media.
People don't read KBs; they scan them.
Use Bold for key steps.
Use Bulleted Lists instead of paragraphs.
Include Screenshots/GIFs whenever possible.
Set a "Review Date" for every article (e.g., every 6 months). In AFFiNE, you can use the database view to flag outdated content automatically.
We’ve tested the market. Here are the top contenders.
Best For: Teams who want a visual, flexible, and private workspace.
Why it wins: It combines Docs (for writing articles) with Whiteboards (for mapping processes). Plus, it's Local-First, ensuring your proprietary data stays secure.
Best For: Enterprise customer support.
Pros: Deep integration with support tickets.
Cons: Expensive and rigid editor.
Best For: Internal wikis for startups.
Pros: Easy to write, beautiful UI.
Cons: Search can get slow with large databases; hard to customize for external users.
Best For: Technical/Engineering teams.
Pros: Integrates with Jira.
Cons: Steep learning curve; can become "cluttered" easily.
Legacy tools force you to choose between a document and a diagram. AFFiNE lets you have both.
Edgeless Mode: Draw a decision tree for troubleshooting ("If X happens, do Y").
Page Mode: Write the detailed guide right next to it.
AI Assistant: Use AFFiNE AI to summarize long meeting notes into a concise KB article automatically.
Track "Search Usage" (are people looking?) and "Zero Search Results" (what is missing?). For external KBs, track "Ticket Deflection Rate" (did the article stop them from emailing support?).
No. PDFs are hard to search, hard to update, and mobile-unfriendly. Use web-based articles (like AFFiNE pages) that can be edited instantly.
The Subject Matter Experts (SMEs) should write the draft, but a Content Manager should review it for consistency and tone.
A Knowledge Base isn't a project you finish; it's a habit you build. By centralizing your team's wisdom into a tool like AFFiNE, you stop reinventing the wheel and start moving faster.
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