








An analysis is only as useful as its write-up. This collection gathers AFFiNE's free data analysis templates — A/B test reports, cohort and churn analyses, competitor research, and campaign performance reviews — so findings land in a format stakeholders can act on.
Each template pairs a structured document with tables and space for charts: duplicate one, drop in your numbers, and walk through its prompts from hypothesis to recommendation. The structure keeps the analysis honest — every report ends with what to do next, not just what happened.
Pick the analysis you are running below.
The question you asked, the data and method, the headline finding, supporting detail, and a recommendation. Lead with the finding — a report that buries its answer under methodology rarely changes a decision.
Cohort analysis groups users by when they arrived and follows each group over time; churn analysis measures who leaves and why. Cohorts show whether retention is improving across generations of users; churn work shows where to intervene.
Yes — they are built for the analysis you can run from a spreadsheet export: paste the numbers, follow the prompts, and the template structures the reasoning. Rigor comes from the questions, not the tooling.